Lifecycle Email Marketing

Email that works beyond the welcome.

Our
Expertise

We design and implement automated email systems tailored to each stage of the customer journey — from onboarding and education to upsell, renewal, and win-back.

Email Sequence Strategy & Mapping

Identify key lifecycle stages and match messaging to moments.

Automated Workflow Setup

Build behavior-based flows inside Klaviyo, Mailchimp, HubSpot, and more.

Onboarding & Education Series

Guide new customers through value delivery and early success.

Post-Purchase
Nurture & Upsell

Encourage repeat purchases and deepen product use.

Re-Engagement & Win-Back Campaigns

Revive cold leads or lapsed customers with targeted content.

Email Copywriting &
Design

Branded, high-converting content that feels human.

A/B Testing & Optimization

Test subject lines, timing, and content for better open and click rates.

Analytics & Performance Dashboards

Ongoing insights on delivery, engagement, and conversions.

Featured
Work

From killer branding to performance-driven digital strategies, we help businesses stand out, scale up, and dominate. Our work isn’t about chasing trends; it’s about redefining them.

Dairyworks

Agriculture
Branding + Identity, Lead Generation, & Customer Retention

On The Move Fitness

Health & Wellness
Branding + Identity, Lead Generation, & Customer Retention

Client Overview

Dairyworks is a trusted, family-run dairy equipment supplier, serving American dairy farms for over 30 years. Known for their reliability, craftsmanship, and deep roots in the farming community, Dairyworks combines heritage values with hands-on expertise to keep dairy operations running smoothly across the U.S.

The Goals

As a legacy business, Dairyworks needed a website that would honor its heritage while appealing to today’s digital-first audience. Their core goals included:
  • Designing a website that authentically represents the brand’s values
  • Creating a fast, streamlined user experience for farmers and vendors
  • Establishing a credible, modern online presence to support long-term growth

Our Approach

Strategy & Execution

Branding + Identity:
We led with a UX-first design philosophy rooted in clarity, trust, and speed—just like Dairyworks' own service ethos. The structure prioritized quick access to core offerings, contact information, and brand credibility.
Lead Generation:
To attract a new generation of buyers while staying true to the brand’s legacy, we focused on organic visibility through SEO. By optimizing on-page content, metadata, and search architecture, we ensured Dairyworks ranked for high-intent, industry-specific queries. The result was a steady stream of inbound traffic from farmers and vendors actively seeking refrigeration and equipment services.
Customer Retention:
We developed a lifecycle email strategy to keep Dairyworks top-of-mind with existing clients—featuring seasonal service reminders, maintenance tips, and product education. Paired with a content strategy focused on retention, we created value-first materials that reinforced Dairyworks’ expertise and reliability—building long-term trust and customer loyalty with every send.

Key Platform

  • Development: Webflow
  • Performance: Optimized for fast load times and mobile usability
  • Marketing Channels: LinkedIn, Google, Email

Visual & Creative Highlights

  • Minimalist Layout with Heritage Cues
    We used a grid-based structure, soft neutral tones, and subtle typographic nods to tradition—bridging old-school reliability with modern usability
  • On-Brand Photography and Iconography
    We incorporated real service imagery and custom farm-inspired icons to build authenticity and break away from cold, corporate templates
  • Streamlined Navigation for Utility
    A sticky header, clear CTAs, and no-nonsense menu structure make it easy for busy farm operators to find what they need—fast

Results

Qualitative Wins

  • A faster, mobile-optimized experience that mirrors Dairyworks’ service efficiency
  • A brand-aligned, professional site that builds trust with existing and new customers
  • A modern digital foundation built for scalability as the business continues to grow

Client Overview

On The Move Fitness is a high-performance fitness brand built around body transformation and sports performance. Known for its results-driven training ethos, it serves a diverse community of everyday athletes and fitness-focused individuals looking to unlock their next level of strength, speed, and resilience.

The Goals

On The Move Fitness needed to reinforce its elite-level results with an elevated digital experience. Key objectives included:
  • Build a modern, performance-led website aligned with their transformation brand
  • Design and deploy email and SMS campaigns to re-engage inactive contacts
  • Strengthen customer retention through value-first communication
  • Drive membership referrals and repeat signups via automated touchpoints

Our Approach

Strategy & Execution

Branding + Identity:
We reimagined On The Move Fitness’s digital presence with a bold, performance-forward brand system. From logo design to a clean, kinetic UI/UX system, the site architecture was designed to reflect the energy and precision of the training itself. Developed in Webflow, the site delivers a fast-loading, responsive experience that showcases transformation stories, training pathways, and client outcomes with visual clarity—guiding visitors seamlessly from interest to action.
Lead Generation:
We executed a full-funnel lead generation strategy across Google, Facebook, Instagram, and LinkedIn Ads, paired with a long-tail SEO framework to capture both paid and organic demand. Custom lead capture landing pages and a thoughtfully designed pre-capture funnel guided users from first touch to conversion, while advanced audience targeting and segmentation ensured relevance at every stage. All campaigns were tracked with real-time ROI analytics to continuously optimize performance and scale what worked.
Customer Retention:
We built a retention engine powered by email and SMS campaigns, customized by member behavior and fitness goals. From milestone-driven check-ins to reactivation messages for dormant users, each communication was designed to reinforce commitment and extend member lifetime value.We also integrated a referral program and churn-risk analytics, enabling proactive outreach and loyalty-building incentives. These touchpoints helped transform first-time clients into repeat customers and brand advocates.

Key Tools & Channels

  • Website Platform: Webflow
  • Marketing Channels: Meta Ads, Google Search, high-converting landing pages
  • Retention Tools: Vagaro (Email/SMS), Referral Program Management
  • Automation & Analytics: Re-engagement workflows, churn-risk detection, performance tracking

Visual & Creative Highlights

  • Heroic Transformation Layouts:
    Full-width imagery, sharp typography, and high-contrast modules that showcase before-and-after success stories and athlete performance in motion
  • Clean UX, Built to Convert:
    Clear CTAs, mobile-first responsiveness, and seamless navigation across membership options, classes, and transformation journeys
  • Retention Campaigns with Real Muscle:
    From reactivation emails to loyalty-driven SMS nudges, we delivered messaging designed to inspire, motivate, and bring members back to the mat

Results

Quantitative Wins

  • Increased membership sign-ups from previously inactive contacts
  • Boost in referrals and re-bookings via automated follow-ups
  • Higher engagement rates across both email and SMS campaigns

Qualitative Wins

  • A fast, visually elevated website that reflects the brand’s performance ethos
  • Stronger customer loyalty and reactivation through targeted, motivational content
  • Renewed brand trust from both long-time clients and new prospects

Ideal
For

We help businesses build logos and foundational identity systems that are visually compelling, strategically aligned, and flexible across every touchpoint.

Ecommerce

Brands seeking repeat purchases.

Companies

Improving user onboarding and engagement.

Businesses

Nurturing long-term relationships.

Organizations

Optimizing post-sale journeys.

Our
Process

We transform email into your most dependable retention tool.

Plan

Build

Automate

Optimize

Ready to Turn
Emails Into Revenue?

Let’s build email systems that keep your customers engaged and spending.